Market research falls into two categories:  Primary and Secondary research.

Primary market research consists of gathering information directly from people through a variety of means.

Secondary market research consists of examining existing research through reports.

Primary market research can be done in the following ways:

Interviews — talking with people directly about their experience.

Focus groups — gathering a group of people together and asking for their opinions.

Surveys — sending out a list of questions for people to answer.

Observation — watching what people are doing.

Secondary Market research can be done in the following ways:

Industry analyst reports — reports written about an industry segment.

Studies — research reports written on a specific topic.

Market reports — reports written about a specific market segment.

Primary research yields greater detailed information than secondary research.

It is useful for answering specific questions.

Secondary research can be reviewed more quickly and at a lower cost.

It is useful for identifying the key questions to ask. 

Consider using both primary and secondary market research in your project.   

 

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