Overcoming Sales Call Anxiety Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startups raising funding need to show a growth story. Investors look for traction and momentum in businesses to fund. The ability to sell the product is a key skill for early-stage founders. Some founders are not good at selling and have sales call anxiety. Here are some key steps to overcome it: Know the product very well. Mastery of the product and how it works brings confidence. Know the customer’s application. Research how customers are using the product to share with new customers. Create a sales script. Know what to say at each point in the sales process. Define a sales process for the product. Create a repeatable process to take customers through to a close. Generate warm leads. By investing in marketing, a founder can generate warmer prospects to pursue. Make sales a priority in the company. Turn the sales team into heroes, and others will aspire to pursue sales as part of their career. For founders, consider these steps in overcoming sales call anxiety. For investors, look at the sales skills of the founders and their sales process. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.