Investor introductions can be helpful in connecting with new investors.

Here is an example of a good introduction:

I notice this investor funded a company with the same business model, sector, and metrics as mine. 

I’m coming to your area next week. Can you make an introduction?

This shows there’s a match between the startup and the investor.

Here is an example of a bad introduction:

I’m in the area this week.  Who do you know that I can meet?

This shows there’s no match between the startup and the investor. 

Here is an example of an ugly introduction:

Can you introduce me to a brand-name VC?

This shows no match between the startup and the investor, and it demonstrates vanity on the part of the founder. 

In making an introduction, include the reason why there’s a match, the purpose of the meeting, and how best to make an introduction.

Offer content for the introduction.

Finally, offer to return the favor.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.