Importance of Warm-Up Meetings Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In preparation for raising funding, be sure to include warm-up meetings. Six months in advance of launching the fundraise, set up meetings with investors to indicate you will be raising funding soon. The purpose of the warm-up meeting is to gauge initial feedback on the idea. It also alerts the investor that a fundraise will be coming soon. In the warm-up meeting, ask permission to keep them informed of the progress. Most investors will agree as they are interested in the outcome. Use the interim time to update and inform the investor. This often provides feedback from the investor that guides the direction of the fundraise. A monthly update will give the investors six updates in advance of the fundraise launch. By the launch, the investor will know a great deal about the business. This makes the first formal meeting much easier, as the investor knows the deal. Consider taking the core list of investors and setting up a warm-up meeting for each. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.