In researching a market it’s important to identify the ideal customer profile.

The ideal customer is the one who is best suited to buy your product or service.

A startup should focus on finding and selling to ideal customers instead of selling to anyone.

Here are the steps to identify your ideal customer profile:

Review your customers to identify the characteristics of the best ones.

List out their characteristics including:

What problem are they solving?

What size budget do they have to solve the problem?

What else do they bring such as education, experience, or training?

What position do they hold in their company?

Interview ideal customer candidates for the following:

What do they read?

Where do they hang out?

What are their overall goals?

What attracts them to events, content, or networks?

What do they not want?

What networks do they join?

What other activities do they engage in?

Combine the answers into an ideal customer profile that you can use for your sales and marketing activities.   

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.