How To Pitch the Business Case for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most first-time founders talk about the product and how it works. In pitching, it’s important to make the business case for your startup. Here are some key steps to use to make the business case: Start with the problem and show how it costs the customers a substantial amount in time or dollars. Show the number of potential customers who have this problem. This is often shown in a Total Available Market slide. Highlight the current competition and their effectiveness. In most cases, the competition solves the problem but leaves plenty of room for improvement. Show your solution and highlight the competitive advantage. The competitive advantage should give your business a 30% increase in revenue over the competition or a 30% decrease in cost. Next, show the monetization model. This includes all sources of revenue. Finally, include a financial forecast to show the growth over time. It’s important to validate the business case with happy customers who paid for the product. Consider these steps in making the business case for your startup. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.