Fundraising can be hard for startups because it falls into the important but not urgent category.

The Eisenhower matrix shows four sectors.

Important and urgent– spurs immediate action

Not important but urgent — delegate it

Not important and not urgent — discard it

Important but not urgent — plan for it

In fundraises where there is no pressing need for funding, it can be difficult to complete.

Other urgent tasks can take precedence over fundraising.

This includes hiring employees, closing sales, and keeping clients happy.

Fundraising most often is not urgent and doesn’t press the founder so it gets deprioritized.

Fundraising requires intention, discipline, and focus.

Develop a fundraising schedule and map it out on your calendar.

Set aside time for it each week.

Set activity goals for the number of contacts you will make. 

Engage your team to hold you accountable.

In the startup world, what you focus on and pay for gets done.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.