In the very early stage of the life of a company, traction can be more than just revenue growth

Here are some key traction points to look for.

The founder has an idea.

The founder has an idea and a pitch deck.

The founder has an idea, a pitch deck, and an MVP or minimum viable product

The founder has an idea, a pitch deck, an MVP, and a customer.

The founder has an idea, a pitch deck, an MVP, and a customer with revenue.

The founder has an idea, a pitch deck, an MVP, and a customer with revenue that is growing.

The founder has an idea, a pitch deck, an MVP, a customer with revenue that is growing, and a repeatable process for signing up customers.

By breaking the early stage into phases, one can better understand if the startup is making progress.

Startup investors look for signs of traction and momentum in the deal before investing.

Consider this more nuanced version of traction in assessing very early-stage startups.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.