Founders are confronted with many options for their fundraising.

If they raise more, they can achieve more milestones.

If they raise less, they can achieve fewer milestones.

Some founders play out these scenarios in the pitch to investors.

This is a mistake.

Multiple scenarios of varying amounts of funding with differing outcomes only confuse the investor.

Investors often try to figure out what the startup is doing.

Adding complexity with several fundraising options only makes the process harder.

It’s best to choose a fundraising amount and decide what can be done with it.

Present this to the investor.

If multiple investors indicate this is not the best path forward, then consider changing it.

It’s okay to have multiple versions of the pitch, each geared to a different investor type.

Choose the appropriate version of the deck for the one you are pitching.

Avoid the multiple-scenario game in the pitch.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
________________________________________________________________________

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org
Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/
For Feedback please contact info@tencapital.group
Please follow, share, and leave a review.
Music courtesy of Bensound.

Copyright (c) 2025, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.