The pitch deck tells the startup’s story and provides key information about the investment opportunity to the investor.

There are five key slides that an investor needs to see to understand the state of the business.

Problem.

The investor needs to understand what problem the startup solves to determine the market size.

Solution

The investor needs to see what the startup proposes to solve the problem to understand what product the startup must build and sell. 

Team.

The investor needs to know who is on the core team leading the effort to build and sell the proposed product to see if they have the requisite skills. 

Traction.

The investor needs to know where the startup currently stands on the path to engaging the market.

Fundraise.

The investor needs to know how much funding the startup needs to accomplish the go-to-market plan.  

These five slides provide the basic context with which an investor can understand the business.

Without all of these, the investor lacks enough information to move forward with the deal. 

Make sure you cover these points in your presentation.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.