In pitching an investor it’s important to gain the investors’ attention.

The timespan for a pitch continues to shrink.

Here are some key points for how to gain their attention:

Get to the point fast.

Avoid spending time building context and use only what is necessary.

Start with something unexpected.

This makes them do a double take and focus on your presentation.

Involve them in the pitch by asking questions.

This generates interactivity which increases attention.

Make it about them.

People are always interested in how it impacts them.

Use interesting stories to make your point.  

Again, keep the story short and to the point.

Make sure the pitch is relevant to as many people as possible including both experts and novices.

For complex topics use analogies that people are familiar with to explain how it works.

Connect with first principles as these stand the test of time.

Help the listener see the problem in a new way and change the way they think about it.   

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.