In raising funding, it’s important to build a funnel into your fundraising.

Just as you have a funnel for sales so you need a funnel for fundraising.

At the top of the funnel are people you know but have not yet heard the pitch.

Reach out to them in advance of the fundraise launch and indicate you are not raising funding now but in six months, you will be.

Offer to tell them what you are working on with no ask.

Most investors are curious about what may be coming up and will take the meeting.

After the pitch, ask to keep the investor informed of your progress. 

Every month, send a short bulleted list of results about your business via email.

After six months, you will have a list of investors who have heard the pitch and have been on the journey with you.

This builds your investor funnel for when you do launch the fundraiser.

It takes seven touches to close a sale so it takes seven touches to close an investor.

By starting the process before you launch the formal campaign, you take care of those interactions.

Include building the investor funnel into your fundraising plans.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.