In raising funding from a VC fund, it’s important to understand the partner team.

Each VC fund has a number of senior partners, junior partners, and others such as analysts and scouts.

One of the partners will bring the founder to a weekly group meeting of the team to hear pitches from the founders.

The partner bringing in the founder is the advocate.

The founder pitches to the team.

The team discusses and decides to pursue or pass.

This process can play out over several weeks.

The advocate’s job is to convince the team that they should pursue the startup.

The founder’s job is to arm the advocate with updates and information to help close the team members.

Each team member has their own list of founders they want the fund to support.

The advocate must bring compelling information and overcome objections from others.

In raising from a VC fund, provide your advocate with enough ammunition to build your presence within the VC fund.

It’s helpful to know more about the team and their careabouts.

It’s a must to always go through your advocate.

Consider these points when raising funds from a VC fund.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.