Startup Funding Espresso – Best Practices for Investor Introductions

Startup Funding Espresso – Best Practices for Investor Introductions

July 20, 2026 by investor

Best Practices for Investor Introductions Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising requires connections to investors. After a founder exhausts his own network, he must draw the circle wider to reach out to investors he does not know. Here are some best practices for investor introductions: Personalize the request for an introduction. If making it to an investor, show how this request is unique to them. If making it to someone who will make the introduction, provide that personalized message to them for their outreach. Find a way to deliver value. Investors look for new information about an area of interest for them. Provide market research or a contact who knows more about that space. Demonstrate the value of the introduction by showing how it’s important to your work. Investors aren’t interested in spending time on things that don’t matter. Finally, return the favor. If they provide the introduction, then see how one can provide value in return. Consider these best practices for investor introductions. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.


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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.