In raising funding, prospective investors use your website to learn more about the business.

It’s often the case that the investor will use the website to connect with the founder.

To facilitate fundraising, add an investor relations button to your website.

Create a page indicating you are seeking investors and providing a general contact us button to capture their name, phone number, and email address.

Indicate that the company is seeking investors and capture their contact details. 

Do not put up any information about the fundraise since the pitch deck and the due diligence is only for investors and not for the general public.

For crowdfunding campaigns, consider using your own website rather than a crowdfunding portal. 

This lets you turn investors into customers and customers into investors.

It’s a good way to build your customer base as well as an investor list.

One can also keep your investor list for your own fundraising and not expose them to other fundraisers.

Make sure your website is up to date and communicates your startup’s values.

Consider how to use your website to leverage your fundraising.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.