Spacing Effect

Spacing Effect

May 25, 2023 by investor

Spacing Effect

The spacing effect is defined by Wikipedia as information is better recalled if exposure to it is repeated over a long span of time rather than a short one.

A series of updates is more effective in communicating your startup story as the investor will remember more than if the story were given in one go.

There’s only so much a person can take in during one session.

By spreading it over time and in smaller amounts an investor can absorb the information and retain it better.

Use a variety of communication methods such as email, conference calls as well as formal pitches.

Tie the pitch to real-world situations and events to drive the message home.

Stick to the core information and don’t waste time on side stories.

Summarize information from the last communication to bridge into the new information.

Repeat the key information several times throughout the process.

The more the investor remembers about your startup pitch the better.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.