Smart Money

Smart Money

December 8, 2020 by investor

In startup fundraising, there’s money and then there’s smart money.

Smart money is an investor that can help your business beyond the dollars applied.

A few questions will help identify smart money:

1. Can the investor help you in your specific industry segment?
2. Can the investor help you find additional funding?
3. Can the investor help you build your team?
4. Can the investor fill in domain knowledge?

To find smart money, first look for investors who can help you, and secondly, can they provide funding?


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.


Let’s go startup something today.


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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

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