Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

The sign of a quality pitch is the simplicity in the message.

One test is, can you say your business in five words or less?

You should know your business well enough that you can boil it down to the core value proposition.

Here are some examples:

We make radiation hardened memories.

We provide you additional energy.

For TEN Capital we say, “We connect startups for funding.”

You’ll be amazed at how much easier it is to communicate your message when you can say it in 5 words or less.

It’s a great way to introduce your company to investors and works well as a part of your elevator pitch.

In fact, it could be your tagline.

Try it for your business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.