Roadmap Investing

In funding startups, it’s important to look at not just the current product, but the roadmap overall.

Some technology markets have a long, rich future ahead while other markets do not.

Look for the technologies that have a broad future with a clear trajectory.

Startups propose products to take to market. 

While that first product may be a winner, the succession of products will most likely be the bigger story.

Ask for the startup’s roadmap. Be careful not to take away their focus from the current product.

For example, many startups propose a service.

Some capture the data from their service and start building large datasets.

With a sufficient number of datasets, they can then sell the data.

By moving from a service company to a data company, their value goes up by 10X.

With sufficient experience with the data, the company can build artificial intelligence algorithms.

By moving from a data company to an AI company, their value goes up by another 10X.

Consider the roadmap of the market and the company in your investment decisions.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.