Rita Sudheer of Asa Ventures

Rita Sudheer of Asa Ventures

July 21, 2019 by investor


On this episode, Hall is joined by Rita Sudheer of Asa Ventures. As the episode begins, you’ll learn about Rita’s background prior to Asa Ventures- Arif Saiyad & Associados (ASA) Ventures, established in 2003 in Portugal and headquartered in Dubai, works on hybrid models of Venture Capital. Rita talks about the state of venture investing in the UAE and the Middle East, and how is the industry evolving. She says there are a lot of new incubators and funds and accelerator programs that have been created and the investment in entrepreneurial ventures have increased notably in the Middle East. You’ll also learn Rita’s advice to those investing in the sector as well as challenges and risks she sees. She also says the UAE is a strategic location between the East and West, which makes it accessible to some of the major emerging economies. It’s a strategic place and there’s a lot of room to grow and experiment.

In this episode Hall and Rita discuss Asa Ventures investment thesis and what they are looking for. Asa Ventures is sector agnostic. They don’t necessarily limit themselves when screening startups. They find that they lean more towards tech based startups and some of the things that they would like to see in it in a tech based startup would be traction, proof of concept, revenue generation.

You can find Asa Ventures at http://asa.ventures/

Rita can be reached on LinkedIn at https://www.linkedin.com/in/rita-sudheer-279123b6/

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 


Copyright (c) 2018, Hall Martin and Investor Connect. All rights reserved.

NOTE: Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding. Hall Martin is the principal contact, and may be reached at http://www.investorconnect.org/contact.

Music: http://www.bensound.com.

Hall T. Martin is the Director of Investor Connect, a 501c3 non-profit dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.