Promotional Pricing

Promotional pricing gives your product an immediate sales boost.

This is often used around holidays and special events.

Offering a flash sale or a short-time-only discount can generate some immediate revenue for your business.

Holiday specials can also be used to spur additional sales.

Typical examples include the following:

Buy one get one free offer.

Digital coupons to use on the next purchase.

Flash sales which last only a few hours.

Loyalty programs provide points to use for purchasing the product.

Holiday offers such as Black Friday.

To set your promotional price consider the incremental cost of sale to ensure you don’t discount below your product cost. 

Use promotional pricing sparingly as it impacts the brand.

Too much discounting trains the customers to wait till the next promotion before buying.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

---

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Copyright (c) 2024, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.