Product Research Best Practices

In researching your product include these best practices:

Always be researching when talking with prospects and customers.

Focus on the audience and their needs and not the product and its features.

Identify the customer journey and how your product fits into it.

Track the user’s thought process in engaging your product to see where there’s alignment and misalignment.

Focus on what the user actually does with the product rather than only what they say about it. 

Engage the entire team on research by arming them with questions to ask and capturing any feedback they receive.

Create a central repository for customer feedback so it’s easy to access.

Summarize the research with proposals and recommendations to share with the entire team.

Segment the research into logical groupings so it’s easier to understand the data points collected.

Measure the contribution each team member makes by reviewing the centralized repository.

Product research is a continual process. 

 

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