Product Reporting

It’s important to track the key metrics for your product.

Here’s a list of numbers to capture:

Customer acquisition cost — the cost to acquire a customer.

Customer lifetime value — the total revenue received from each customer on average.

Churn rate — the percentage of customers dropping out each month.

Conversion rate — the percent of customers that convert from a lead each month.

Unit sales per month – the number of total units sold each month and tracked over a six-month period.

Active users — the number of daily and monthly active users per product.

Cost to build — the cost to build and deliver each product.  

Gross margin per product — the percentage of revenue after subtracting the cost to build.

Cohort analysis — the performance of the product after making specific changes.  This is often used in A/B testing.

Cost to develop — the cost and time it takes to create a new product.

It’s important to track this for each product to understand the contribution of the product to profitability.

It also helps in budgeting and forecasting new product development. 

 

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