Product Features

Product Features

November 16, 2022 by investor

Product Features

The features of your product will determine your competitive position in the market. 

For any market, there is a baseline set of features that customers will expect.

To enter the market your product must provide these basic services.

To beat the competition your product must have differentiation features.

Differentiation features distinguish your product from the competition.

This gives the customer a reason to choose your product over competitors.

Customers will demand the basic features and their performance.

It is up to the founder to drive the development of the differentiation features.

Your sales team will push for basic features and their performance to close current customers.

Your current customer will drive the basic feature set for their own needs.

You must drive the differentiation feature set for new markets.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at:  

Check out our other podcasts here: 
For Investors check out: 
For Startups check out: 
For eGuides check out: 
For upcoming Events, check out  

For Feedback please contact   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Copyright (c) 2024, Hall Martin and All rights reserved.

Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.