Product Development Using Stage-Gate

Startups can use the Stage-Gate method to build out their product development process.

Here are the steps:

Idea generation — use brainstorming, market research, and other tools to come up with ideas.

Idea screening — create a set of criteria to judge the ideas and determine what to pursue.

Development and testing — flesh out the concept for an idea and test the market with it.

Business analytics — this step determines the business model, competition, costs to build and deploy, pricing, and other aspects of the product.

Marketability tests — test the product in small groups for feedback and use for further development.

Product development — build the product including the promotion and fulfillment.

Commercialization — sell the product with support, logistics, marketing, and more.

Perfect the product and pricing — adjust the price for the market and costs to build and deliver.

The Stage-Gate process works well for products that follow a linear development path.

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