At the pre-seed stage, startups should focus their attention on engagement and referrals.
Track how many visitors you can draw to your website.
See how many of those visitors sign up for a trial.
The conversion rate is more important than the absolute number.
See how many referrals are made and their engagement rate.
You need to have a product that’s good enough so that people will like it and tell others about it.
Focus on upgrading the product to generate more engagement.
Metrics that don’t matter include social media likes, newsletter signups, and repeat visits.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
Let’s go startup something today.
Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.