Positioning Your Business To Sell

Positioning Your Business To Sell

October 18, 2023 by investor

Positioning Your Business To Sell

In selling your business it’s important to articulate all the values in the business a buyer may desire.

Here’s a list of sources of value to consider:

The products or services generate revenue.

This includes current and future revenue potential.

The intellectual property that protects those products.

This includes trademarks, copyrights, and trade secrets.

The customer list you have.

This includes prospects and previous customers as well.

The team you have.

This includes the partner relationships you have built.

The datasets you have.

This includes any data that can be mined to improve sales or processes.

The process and programs you have built.

This includes all business functions such as sales, marketing, finance, and administration.

Make a list of all of the values in the business before launching your campaign to sell.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.