Outline for the Investor Email
In emailing an investor consider using the following layout:
In the subject line include the name of your company, what you do in 5 words or less, and a recent milestone.
In the body of the email expand on what your startup does in just a sentence.
This could focus on achieving a recent milestone such as closing a big sale.
Follow it with a sentence on what is great about the company.
This could be about how great the team is, or how effective the technology is.
Tell the investor why you are writing and what you want.
This could be about seeking advice, an introduction, or funding.
The entire email should be no more than five or six sentences.
The investor wants to know what the email is about before reading it all.
The faster you get to the point of the email, the more likely the investor will engage.
Emails that are graciously short and to the point will get read.
Emails with long, rambling stories will most likely be skimmed or not read at all.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.