Mistakes in Emailing an Investor

Mistakes in Emailing an Investor

October 5, 2023 by investor

Mistakes in Emailing an Investor

In emailing an investor avoid these mistakes:

Skip the research and just treat the investor as you would anyone else.

Try and tell them everything in the hopes that something will stick.

Skip the attachments and make them ask for a deck.

Ask for funding in the first email.

Make the investor fit into your schedule rather than fitting into your schedule.

Skip the follow-up by making the email a one-and-done.

Email the investor even if your deal doesn’t fit their stated criteria.

Email the investor when you are still trying to figure out what you want the startup to be.

Skipping the ask and letting the investor guess what the next step is.

Including several projects in one email to see which one the investor may go for.

Asking a great deal from the investor without making clear why they should do so.

Avoid these mistakes in emailing an investor.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.