Metrics by Stage of Life

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

Startups go through three stages of life: product, growth, and operations.

In the first stage, the startup focuses on the product.

The objective is to find product-market fit with the focus entirely on the product and its use by the customer.

Key metrics include number of signups, usage metrics, and number of customers. 

The next stage is growth which includes a go-to-market plan, effective marketing channels, and a scalable business model.

The objective is to find the sales and marketing actions that achieve growth at a reasonable cost.

Key metrics include cost of customer acquisition, retention rates, and sales metrics.

The third stage is operations which focus on the underlying functions supporting the business.

The objective is to tune the business model and the operations for maximum efficiency to allow for scaling. 

Key metrics include margins, sales efficiency, and burn rate.

Each stage of the startup has a focus and a set of metrics. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.