Meaningless Metrics  

Some metrics are actually meaningless and tell you little about the business.

Metrics should demonstrate customer interest and satisfaction through commitment of time or dollars.

Here’s a list of metrics to avoid:

Number of downloads – by itself, it doesn’t show the level of interest or progress.

A more interesting metric is how many downloads convert into a user.

Website visits – by itself, it doesn’t show user satisfaction.

A more interesting metric is how many website visitors clicked through and engaged with the site.

Social followers – by itself, it doesn’t show engagement.

A more interesting metric is how many social followers engaged with your content.

Search engine ranking – by itself, it doesn’t show conversions.

A more interesting metric is how many visitors clicked on the site and then engaged.

Email list – by itself, it doesn’t show how many people engaged.

A more interesting metric is how many on the email list are active users.

In each case, a more interesting metric is how many engaged or showed commitment or satisfaction.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.