Managing Your Brand

Managing Your Brand

November 30, 2023 by investor
  • Managing Your Brand

Once you have established your brand it’s important to manage it ongoing.

Here are some key steps to consider in managing your brand:

Assign a team member to manage the process.

Budget resources for managing the brand.

Review how well the brand is doing in recognition, awareness, and positioning.

Discuss the brand with the team on a regular basis for their assessment.

Remind the team as well as the market what your brand stands for.

Talk with customers to see how well you are delivering on the brand promise.

Find out from unhappy customers what you can do better.

The upside to unhappy customers is that they point the way to a better product or service.

Review the competition to see how you are positioned in the market as new entrants may have changed the landscape.

Review the current market to see what new needs and opportunities exist for fulfilling the brand promise.

Your review of the market may point to new areas for growing the business.

Take these steps to continually monitor your brand and its success.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.