Managing a Startup in a Downturn

Managing a Startup in a Downturn

February 25, 2021 by investor

In running a startup there will be upturns and downturns.

Managing a downturn takes a different approach from the upturns.

First, seek advice and guidance from others such as investors, mentors, and CEOs.

Don’t delude yourself into thinking it’s better than it is and that it will turn around soon.

Acknowledge that it’s a bad situation and action must be taken.

Get a little aggressive with those steps that must be taken.

Reconfirm your commitment to your company and mission statement.

You’ll most likely need to take on extra responsibilities which will require more of you.

In an upturn, it’s about increasing your top line, hiring new employees, and increasing market share.

In a downturn, it’s about keeping the lights on, getting more productivity with fewer team members, and living to see another day.

Downturns bring new market opportunities so start looking for them.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

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