Lag Effect

Lag Effect

March 6, 2023 by investor

Lag Effect

The lag effect is a phenomenon defined by Wikipedia whereby learning is greater when studying is spread out over time, as opposed to studying the same amount of time in a single session. 

Investors learn more about the startup if the information is spread out over time.

It helps to understand the startup if you have multiple interactions rather than one long session.

To overcome the lag effect, consider the following:

Set up a series of meetings and calls in which to engage the startup to learn more.

Spread out the meetings over a period of time so you can track their progress.

In addition to the founder, talk to the other team members to gain multiple perspectives on the startup and their status.

Track the startups’ progression with sales, the team, product development, and fundraise.

This process will help you understand the startup better and retain more information about them.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.