Investor Motivations for Impact Investing

Investor Motivations for Impact Investing

June 23, 2022 by investor

Investor Motivations for Impact Investing

Investors fund impact startups.

Here’s a list of the primary reasons:

The startup furthers social and environmental causes that align with the investor.

Investors want to see their investment do more than just generate a return.

The startup shows strong growth potential and targets a large market.

Investors want to solve large problems.

The startup has a strong social mission and can create real change at scale.

Investors want to see the impact scale up.

The startup meets the individual investor’s philanthropic mission.

Investors have impact objectives they want to achieve.

The startup needs mentorship.

Investors want to share their experience with startups.

The startup diversifies the investor’s portfolio.

Investors want to broaden their portfolios for investment reasons. 

There’s an old saying:

Angel investors want to make a little money, have a little fun, and do a little good.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.