Investor Email Essentials

In emailing an investor consider these essential todos.

Avoid sales-like verbiage as investors have their guard up against sales pitches.

Focus on what value you can provide the investor.

Keep the email short and concise.

Remember, long rambling stories will not get read.

Use numbers to make your case as it provides specificity and demonstrates your knowledge of the subject matter.

Don’t forget to tell the investor what you want them to do.

Without a call to action, the investor simply goes to the next email.

Finally, include these key points in your email:

The problem you solve.

The solution you offer.

Current traction.

Fundraise status

Call to action.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.