Investor Email Best Practices
Fundraising requires contacting many potential investors through email.
Here are some best practices to consider:
Keep the email short and to the point with no more than 200 words. The shorter the email the more likely it will be read.
Start the email with the why. Why are you reaching out to the investor?
Narrow the target list of investors. The more narrow, the more you can customize the email.
Research the investor and call out the key points that are important to that investor. Show how your email is relevant to them.
Include the pitch deck. If the investor is interested they can learn more.
Call out one or two key metrics that put your business in the best light. Numbers show specificity.
Email only one person at the firm. Emailing too many people reduces the value of the email to that contact.
Don’t ask for NDAs upfront. Investors are not going to sign an NDA to find out what you have to offer.
Don’t use doc-sharing programs. It comes across as stalking.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.