Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

After the pitch comes the investor discussion, in person or by conference call. 

Research the investors in advance by looking them up on LinkedIn and their own company websites.

In setting up a call or meeting, always have new information to share. Give the investor a reason to join the call to learn more.

In the call/meeting, ask these questions in addition to answering their questions:

How much does the investor know about the space?

What is the investor’s typical check size?

Does the investor have specific terms he wants in the deal and so would like to lead it?

What diligence docs does the investor require and does he have a set process?

Have you read the terms sheet and are there any questions?

Keep the updates about the business going with your standard mailers so the investors stay up-to-date.

It’s important to convey a sense of momentum in your deal with news about sales, team, product and the fundraise.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.