In this episode, Hall welcomes Tracy DeForge of The Players’ Impact, a group that connects professional athletes with the world of startups and investing. Tracy has worked in the sports industry for her entire career. At The Players’ Impact, she is focused not just on involving athletes as brand ambassadors, but also in bringing startups to market.

Tracy advises entrepreneurs to keep in touch with both their market, as well as potential future investors. Tracy and Hall also talk about the blurring of the lines between the traditional funding stages, and what that means for startups. In addition, Tracy talks about how The Players’ Impact works as a group of investors making early-stage investments, rather than a fund. Finally, Tracy talks about the number one challenge for startups – finding the right funding partners – and highlights some of the most promising sectors.

You can find The Players’ Impact at theplayersimpact.com

Tracy can be reached on LinkedIn at linkedin.com/in/tracydeforge

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.