Investor Connect: Robert Samuelsen of SmallStart Ventures

Investor Connect: Robert Samuelsen of SmallStart Ventures

June 10, 2022 by investor

On this episode of Investor Connect, Hall welcomes Robert Samuelsen, President and CEO at SmallStart Ventures. 

SmallStart Ventures identifies high-potential entrepreneurs and provides a structured launchpad for their small business dreams. SmallStart Ventures expects to add $315.9M to GDP and 5,500 jobs to the economy.

A study published in the International Journal of Humanities & Social Studies claims the failure rate of a traditional incubator is 90%. According to, the success rate for a VC-backed startup is only 8%.

SmallStart’s one-on-one guidance (Success Coaching) is a 3-year journey and the goal is an 80% success rate. SmallStart’s model is superior to traditional VC startups because they know from the start, the following:

The buyer – the General Manager/Entrepreneur

The time frame – At the end of three years

The selling price – The appraised price

SmallStart offers opportunities for a diversity of individuals who may find it complicated to start a business or who may feel at a disadvantage by societal situations. Their Success Coaches specialize in assisting immigrants, all races, women, single parents, ex-cons, and other demographic groups.

Robert has held positions as the CEO, CFO, and COO for more than 20 years. He has worked for three Fortune 500 Corporations including NCR Corporation, AT&T, and Roper Industries, and was the Founder of Square Knot Ventures, eVine, AvaLAN Wireless, Navibase, and SEE Consultants.  Robert has executed three business turnarounds and has raised approximately $450 million.

Robert discusses his background, starting a business in the area of financial services, potential rewards, how SmallStart Ventures differs from his competitors, and more.

Visit SmallStart Ventures at

Reach out to Robert at, on LinkedIn at, and via telephone at (520)820-8006.

For a full transcript, click here.

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Music courtesy of Bensound.

Copyright (c) 2024, Hall Martin and All rights reserved.

Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.