Investor Connect – Heidi Ellenberger Jones of ModernJones

Investor Connect – Heidi Ellenberger Jones of ModernJones

July 10, 2020 by investor

In this episode, Hall welcomes Heidi Ellenberger Jones, Founder and Principal Broker of ModernJones.

Located in North Arlington, Virginia, and established in 2018, ModernJones breaks boundaries to offer clients a partnership that goes well beyond a traditional realtor relationship. Instead, ModernJones stays by your side when navigating all the ups and downs, what-ifs, and whirlwinds when selling or buying and owning a home. This creates a unique experience that is “home made, for you”– perfectly crafted to each individual and the home they are looking to buy or sell.

ModernJones, the brand, started while Heidi was an agent at Keller Williams Real Estate (KW). Heidi dreamed of creating something larger than herself. Although the new name carried her married surname Jones, she felt like it was an alias (especially being an Ellenberger all her life). Plus with references like ‘keeping up with the Joneses,’ she thought it would resonate with those looking for their dream home. Prior to becoming a real estate agent, Heidi served as Vice President at Citibank in their e-citi division. She leveraged her work in technology at Citibank to transition to Reciprocal, a cloud-based content encryption start up in New York. When the company wasn’t able to stay afloat during the technology downturn in 2001, Heidi leveraged her business skills and entrepreneurial spirit to launch her real estate career. Over the past 18 years Heidi has affiliated with national, local and boutique firms. She’s consistently been awarded ‘Multi-Millionaire in Sales’ from NVAR and recognized as a Top Real Estate agent by the Washingtonian and Northern Virginia Magazine. Heidi is passionate about helping fellow women business owners thrive, which she does as both an angel investor and mentor. She’s a part of Pipeline Angels and as a graduate of Georgetown University, Heidi gives back to her alma mater by mentoring students as part of the Georgetown Scholarship Program, which helps those first in their families to go to college. A big believer in the importance of giving back, Heidi also donates her time to a number of nonprofit organizations and the local schools including COMPASS, Doorways for Women and Families and Bridges to Independence. She also serves on the Host Committee of Women Making History – DC. 

Heidi speaks about the unique offering of her company and some of the challenges it has faced. She shares her thoughts on how COVID-19 has affected the industry and then tells Hall a very personal story that changed her entire family.

You can visit ModernJones at

Heidi can be contacted via LinkedIn at, via Twitter at, and via email at

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.