Terry Koehler, a Golf Industry Entrepreneur
In this episode, Hall interviews Terry Koehler, a golf industry entrepreneur. Terry talks about some of the characteristics of the golf space, and what led him to become an entrepreneur. Terry discusses the stability of the multi-billion dollar golf industry, and how it an industry that works well for the right investor that is knowledgeable and passionate about the sport.
Terry explains how the golf industry is like other consumer product areas, but that, as luxury durable goods, golf products require perhaps a greater deal of awareness of your customers.As Terry puts it, this involves “learning about the people that are buying your product and learning how you can leverage them through the funnel of awareness to transaction to advocacy”. One of the challenges that Terry has encountered is that many investors will defer to their local golf professional – someone who, while they may have local knowledge, is usually not an industry expert.
Terry takes a pragmatic approach to market, focusing on building a user base and not getting caught up in short product life cycles. He also talks about how, even in the golf industry, product innovation and disruption are still key. Finally, Terry explains some of the most important things he’s learned as a successful entrepreneur.
Terry can be reached on LinkedIn at https://www.linkedin.com/in/terry-koehler-a464987
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org
Copyright (c) 2018, Hall Martin and Investor Connect. All rights reserved.
NOTE: Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding. Hall Martin is the principal contact, and may be reached at http://www.investorconnect.org/contact.
Hall T. Martin is the Director of Investor Connect, a 501c3 non-profit dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.