Brent Martin of In Focus Brands
In this episode, Hall interviews Brent Martin, who manages Revenue Growth opportunities at In Focus Brands, a brand agency, business management consultancy, and capital funding firm focused on executing strategies that launch and accelerate client’s needs and goals. In Focus works with startups, turnarounds and growth initiatives, and use their advertising, media and business management experience to fundraise, create business platforms, and promote ‘new box’ thinking and unique media products.
Hall and Brent talk about the CPG sector, and the importance of consumer behavior data and sales metrics when charting the course of a startup. Brent explains how quality data resources are critical to success, and discusses several examples of techniques and processes that can provide valuable metrics and market pre-knowledge, including:
– Free sampling programs
– Engaging focus groups
– Working outside your network
You can find InFocus Brands at https://www.infocusbrands.com/.
Brent can be reached on LinkedIN at https://www.linkedin.com/in/lbrentmartin
For more information about Investor Connect or Hall T. Martin, please visit the site at: www.InvestorConnect.org.
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Disclaimer: Hall T. Martin is the Director of Investor Connect which is 501c3 non-profit dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. http://www.investorconnect.org/contact.