Investor Connect: Charles Sunnucks Author of The Company Valuation Playbook

Investor Connect: Charles Sunnucks Author of The Company Valuation Playbook

April 8, 2021 by investor

In this episode, Hall welcomes Charles Sunnucks, investor and author of “The Company Valuation Playbook”.

“Apple, Amazon, Tesla, Microsoft – great companies perhaps, but are they great investments? While there are a variety of investment styles an investor might apply, investing over any reasonable period ultimately boils down to a simple reality – if you overpay for a stock you are likely to get stung, and if you underpay then odds are you will profit. Therefore, to stack the deck in your favour when investing, the ability to value a company is vital.

The Company Valuation Playbook introduces you to the industry-standard tools used by professionals globally to value companies and their shares. These valuation tools can be applied by anyone, no matter their experience. All you need is a computer, the internet, and a bit of common sense.”

Charles is a  successful professional investor. Formerly a fund manager at Jupiter Asset Management, he has lectured at Cambridge University, made multiple TV appearances commenting on markets, and actively co-managed a London stock exchange-listed investment fund. University educated in China, he speaks fluent Chinese, and is both a Chartered Financial Analyst, and a Chartered Alternative Investment Analyst. 

Charles shares the inspiration behind writing his book and gives Hall a breakdown of the core areas. He discusses who may benefit the most from reading it and what surprised him the most while writing.

You can purchase Charles’s book at

Charles can be contacted via email at, and via LinkedIn at   

For a full transcript, click here.

Music courtesy of Bensound.

Copyright (c) 2021, Hall Martin and All rights reserved.

Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.