In this episode, Hall welcomes Carolyn Lowe, CEO & Founder at ROI Swift.
Founded in 2015, ROI Swift is an agency made up of fun and approachable digital marketing experts who are passionate about growing small and medium businesses. They offer expert management in Google Adwords, Google Shopping, remarketing, Facebook, Instagram, Amazon, Pinterest – pretty much every digital platform – and take pride in their results.
ROI Swift was started with one goal: to help small and medium businesses grow through profitable paid advertising vehicles. They were tired of seeing small companies waste money with clueless marketing firms. Emerging brands need a strategic partner that will put them on the same playing field as the big businesses. That’s what they do. When you hire them, you get a responsive team that’s passionate about working with you. Their goal is to grow 1000 emerging brands by 2030.
Carolyn is the author of “Business Do’s and Absolute Don’ts: Applied Wisdom from my work with Dell, Costco, Amazon, and multiple startups”.
Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. After leaving Dell, she ran Global marketing and events for an NPD company and consulted for many brands including DirecTV, Callaway Golf, and others.
She founded ROI Swift to follow her passion of helping emerging businesses grow. Brands like Tecovas, Howler Brothers, LemiShine, Incrediwear, UpSpring, and many more can attribute successes due to ROI Swift.
She lives in Austin, TX, and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.
Carolyn discusses the state of investing in the e-commerce industry. She also speaks about the evolution of it, the number of companies engaged in it, and some of the challenges companies face.
For a full transcript, click here.
Music courtesy of Bensound.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.