In this episode, Hall welcomes back Carolyn Lowe, Founder of ROI Swift, and Author of “Business Growth Do’s and Absolute Don’ts”.
What is “Business Growth Do’s and Absolute Don’ts”? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure. Carolyn has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She’s seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. This book shares her most valuable takeaways from nearly three decades of experience. She wants to help you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With imperative insight on growing your Amazon or online business, you’ll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.
Carolyn founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads. Carolyn’s goal is to help 1000 brands grow profitably. So far, they have helped nearly 200, so she is 800 away from retirement!
She lives in Austin, Texas, and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.
Carolyn discusses her inspiration for writing the book, the primary audience, the most important takeaway, and more.
You can purchase Carolyn’s book at https://www.amazon.com/gp/product/1544522444.
For a full transcript, click here.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.