On this episode, Hall welcomes Ben Faubion of Reactive Canvas, and Austin-based digital design firm specializing in startups. He talks about how design has evolved over the years into a more strategic, problem-solving service. He explains how design is often becoming more and more integrated into a startup’s vision, and a focus throughout the various stages of product delivery.
Ben relates that, while the impact of good design itself is difficult to put into hard metrics, design can be ‘guidance and insight’. As Ben puts it, “If [startups are] seeing questions being answered, if they’re seeing problems being solved, then that’s where they can say, ‘Hey, design is making an impact on our company’.” Ben goes on to talk about companies large and small, and how good design impacts their branding and growth.
You can find Reactive Canvas at reactivecanvas.com
Ben can be reached on LinkedIn at linkedin.com/in/benfaubion
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.