Ideation Steps

Ideation requires a process.

There are specific steps required to reach a successful outcome.

Here are the steps to follow for your ideation program:

Define the problem.

Write out a problem statement to define clearly the problem to be solved.

Set the criteria.

This defines what criteria the idea must meet to be considered.

Generate ideas.

There are several methods to generate ideas including mind mapping and inversion.

Mind mapping starts with a core focus and then draws out related concepts.

Inversion is the process of reversing the problem and creating a list of ideas to solve it.

Idea selection.

Apply your criteria to the generated ideas and eliminate those that don’t fit.

Test the ideas.

Take the ideas that meet the criteria and test them out.

Ideation is a process just like every other business function.

 

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.