Ideal Buyer Characteristics

In selling a buyer on acquiring your business, you’ll want to create an ideal buyer profile.

Here’s a list of characteristics to consider when building it:

Financial vs strategic — Are you looking for a buyer looking for a financial-only deal or one who wants a strategic fit?

Type of company — Are you looking for a startup or a large company to buy your business?

Culture fit — What type of company culture would best fit your business?

Capability — Does the buyer have the capability to take over your business?

Affordability — Does the buyer have the ability to pay for your business?

Motivation — Does the buyer have a motivation to buy your business beyond the immediate financial gains?

Values — Does the buyer share the same values as you?

Check these conditions for each potential buyer to see if they are a fit for your target buyers list.

 

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.