Humor Effect

Humor Effect

May 24, 2023 by investor

Humor Effect

The humor effect is defined by Wikipedia as humorous items that are more easily remembered than non-humorous ones, which might be explained by the distinctiveness of humor, the increased cognitive processing time to understand the humor or the emotional arousal caused by the humor.

Startup pitches with humor are more memorable than those without.

Founders should include humor in their pitches as investors will more likely remember it.

Humor also puts a positive spin on the pitch as it removes negative feelings from the investor.

It energizes and increases the interest level of the investor in the subject matter.

It improves the investor’s perception of the founder as someone who is friendly and approachable.

Humor increases learning ability by telling investors what they want to hear and following up with what they need to know.

Finally, the humor must be positive and appropriate and not come at the expense of anyone.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.